User blog comment:Gpettiss/i don't get it........./@comment-1242640-20110905154038/@comment-1906486-20110905205523

They wanted to show as a "pro community" kind of stance, that they will donate part of the money to charity. Something they can kinda brag about basically, since of course they chose to be more giving to others.

Really it's all a game of saving face anymore, trying to show they are not like all other big companies. Wanting to do things for charity and such, gives them a bit of an edge over those self-absorbed companies.